But one Digger wondered, “Where’s I’ve fallen and I can’t get up? for De Beers, this slogan has been in use since 1948, ever since Frances Gerety, a young copywriter, dreamed up the famous line in her sleep.
In honor of slugicide and his ad-obsessed peers, we’ve culled some of the best nominations from users . Tony’s catchphrase has become one of the longest running and most recognized slogans in TV advertising history.
That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.
If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.
According to Ad Age.com, Tony the Tiger’s character has evolved over the years: he stands upright rather than on all fours, has traveled to more than 42 countries, and has a wife and a daughter.
“Gimme a Break, Gimme a Break” Since 1957, Kit Kat’s slogan has been “Have a break…Have a Kit Kat.” The commercials really took off in the ‘80s when boardrooms and newsrooms were shown breaking into song over a chocolaty wafer bar called Kit Kat.
The sites that allow long taglines don’t always display the entire line in search results.