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“At the same time wealthy women have a high standard in choosing their husbands.Because they are very successful they also expect their husband to be at least as successful as they are.” Rebecca Chen, who at 29 is one of the youngest Chengdu-based millionaires to sign up for the project, said social norms also hampered a rich woman’s search for the perfect man.“After the economic reform in China many people [in Sichuan] became very rich, both men and women,” Mr Du pointed out.

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So far around 1,500 men have signed up, including one Australian and several applicants from the US and Canada.

UK-based graduates of “famous [British] universities” had also applied, he said.

According a 2011 rich-list compiled by the Shanghai-based luxury publisher Hurun, 29 of China’s richest 1,000 individuals are based in Sichuan province while 20 live in its capital Chengdu.

Sichuan province has the 8th highest number of people among China’s richest 1000.

“They are not looking for toyboys,” said Mr Du, who is 45 and holds a Master’s degree in Engineering from the University of Minnesota but said he was happily married with two children.