The site repeatedly stresses that it is 100 percent discreet. It has a system like that of Ok Cupid (albeit more advanced) where a user is given questionnaires to determine their compatibility to another user.
The site has garnered over 20 million users and the number continues to grow.
When joining, you are asked to choose your relationship status; either “attached male seeking female” or “attached female seeking male”.
Starting out as a free dating service, it now charges $5.00 for participation.
For this price, however, you have access to a birthday list, a Confessions page, where your fellow members post their most intimate secrets.
There is also an Interact section where you can see who’s seen you, and who’s interested in possibly dating you.