The seduction community, also known as the pick-up artist, PUA, or pickup community, is a movement of men whose goal is seduction and sexual success with/access to women.Members of the community are often referred to as "pickup artists" (PUA).Alpha-Male Of the Group (AMOG): a reference to a competing male, who is usually either befriended by the PUA, or, if necessary, ridiculed.
Supporters of this community typically believe that the conventional dating advice for men is flawed.
For example, they reject the notion that men should attempt to woo women by spending money on them (e.g.
The community exists through Internet newsletters and weblogs, marketing (e.g.
banner ads, seminars, one-on-one coaching), forums and groups, as well as over a hundred local clubs, known as "lairs".
The Game reached the New York Times Bestseller List, and made known pickup and seduction techniques to a wider audience.