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Even Snapdeal is said to be in the fray, but may not be an aggressive bidder.

The asking price is said to be $250-300 million but the deal size could be lower, said the people cited above.

MUMBAI | NEW DELHI: The race to acquire Jabong is hotting up.

Alibaba, Future Group, Flipkart's unit Myntra and Aditya Birla's ecommerce venture Abof are among those in negotiations to acquire the online fashion portal, said people with knowledge of the matter.

The company that mostly competes with Myntra, Shoppers Stop and Lifestyle achieved breakeven last quarter, a rare instance of an online retailer turning even briefly profitable in the Indian market.