In October 2009, e Bay changed to an affiliate payout system that it calls Quality Click Pricing, in which affiliates are paid an amount determined by an undisclosed algorithm.
The total earnings amount is then divided by the number of clicks the affiliate sent to e Bay and is reported as Earnings Per Click, or EPC.
The company officially changed the name of its service from Auction Web to e Bay in September 1997.
Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm.
, stylized as ebay) is a multinational e-commerce corporation, facilitating online consumer-to-consumer and business-to-consumer sales. e Bay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble.