D., a junior fellow in economics at Harvard University.
In other words, there’s no incentive for them to make the experience speedy.
A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.
In fact, people over 50 are one of the fastest growing segments.
“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).
Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.
But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.
Many dating sites rely on matchmaking algorithms the same way that Netflix uses them to recommend movies.