At that time, many evening news agencies conducted "pulse polls" for $.50 per call charges and displayed results on television.One early use was by Saturday Night Live producers for the sketch "Larry the Lobster", featuring Eddie Murphy. AT&T and the producers of SNL split the profits of nearly 0,000.
Initially, consumers had no choice regarding the accessibility to 900/976 numbers on their phones.
However, in 1987, after a child had accumulated a bill of $17,000 From the early 1980s through the early 1990s, it was common to see commercials promoting 1-900 numbers to children featuring such things as characters famous from Saturday morning cartoons to Santa Claus.
Numbers with the 900 area code were those which were expected to have a huge number of potential callers, and the 900 area code was screened at the local level to allow only a certain number of the callers in each area to access the nationwide long distance network for reaching the destination number.
Also, the early incarnation of 900 was not billed at premium-rate charges, but rather at regular long distance charges based on the time of day and day of week that the call was placed.
Adult chat lines (phone sex) and tech support are a very common use of premium-rate numbers.