Bae, the fastest-growing dating app for African-American millennial singles in the U. The app was just acquired by if(we), the parent company of Tagged, one of the largest dating sites in the world, with an eye to becoming the place for black singles to meet, play, engage, and find love.
The Bae name is being retired and its users will be streamlined into Tagged and its global dating pool.
“Black male daters typically had to send 10 times the number of messages as their white counterparts to receive one response and black women were fetishized for their looks and flooded with inappropriate comments.”By combining their love of technology, serious smarts (the trio boasts degrees from Dartmouth, Harvard, and the University of Virginia) and a desire to fix the problem of dating bias, Bae was launched at Howard University in April 2014.
The three friends only had a $140 marketing budget but possessed plenty of faith that they’d found the answer to the specific dating woes that affected black millennial daters and those looking to meet them.
Saucy Dates founder David Minns said: “Making our users aware of scams is imperative to our company, many brands hide the problem which is rife within the industry.