This arrangement provided Masahi Kishimoto with ample opportunities to focus on the boys’ rivalry and juxtapose their different methods of achieving success.
Naruto's always been so devoted to pursuing his dreams of becoming Hokage, he's rarely had much time for anything else.
But many action-oriented shonen series include some nod to the fact that the protagonist might have more than just fighting on the brain.
The fact that Sasuke couldn't care less about all this praise made him even more attractive to Sakura and more loathsome to Naruto.
Naruto's desire to one-up Sasuke factored heavily into many of the earlier stories.
Hinata struggles to be accepted by her brutally harsh family, whom she continually disappoints, while Sakura's family life is as ordinary as can be (in a village populated by ninja, anyway).